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Apps Marketing Electric Car

Ola and Mahindra power India's first electric mass mobility ecosystem

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By Taruka Srivastav | Reporter

May 30, 2017 | 3 min read

India's version of Uber, Ola, and vehicle manufacturer Mahindra have inked a partnership with the Indian government to build the country's first electric mass mobility ecosystem.

India's First Electric Mass Mobility Ecosystem launched and powered Ola and Mahindra

India's First Electric Mass Mobility Ecosystem launched and powered Ola and Mahindra

Ola and Mahindra entered into a strategic alignment last year to raise 40,000 cars for the app service.

Initially, a fleet of 200 electric vehicles will be launched in the city of Nagpur. It will bring vehicles across different segments, including e-buses, e-cabs, and e-rickshaws together on a single platform, the Ola app

Bhavish Aggarwal, co-founder and CEO of Ola, said: "India has the need as well as the potential to set a global example on electric adoption to power its mobility needs. We are excited about how this could transform the mobility experience for millions of citizens, unlock immense opportunity for driver partners and positively impact the environment and quality of life in our cities. The government has been extremely supportive towards kick-starting this initiative and we look forward to working with them and the various industry partners in building the electric vehicle ecosystem grounds up for India. We believe that Electric Mobility in a multi-modal format, will be key towards realizing our mission of building mobility for a billion Indians."

Kinetic will be supplying 100 of its e-rickshaws - Kinetic Safar, for phase one. Additional vehicles will be procured from other OEMs including Tata Motors, BYD, and TVS, among others.

Transport minister Nitin Gadkari further added: "There is an urgent need to re-think and revisit transport infrastructure and fuel dependency, not just in India, but globally. Large scale adoption of electric vehicles can bring the monumental change that we urgently need, and in this endeavor, we launched the 100% EV nation by 2030 mission. It is heartening to see Indian companies such as Ola and Mahindra taking Government's vision forward and in building a strong ecosystem for sustainable mobility. I look forward to working with them to make the 2030 vision a reality."

Ola also unveiled the first of these electric charging stations, which is situated within the airport complex in Nagpur. Ola will also invest in training and educating driver partners on maintenance and use of in-car technology along with its key OEM partners like Mahindra.

Apps Marketing Electric Car

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