HNA Group launches interactive campaign in Times Square to end world hunger

HNA group

In support of world hunger relief efforts, air, industry and travel holding HNA Group launched this past week its #ShareMoreDreamMore campaign in Times Square, engaging more than 10,000 active participants in the first week of the campaign.

The campaign, which runs live through June 4, 2017, uses an advanced interactive billboard on one of New York City's busiest street corners to raise awareness around the critical issue of hunger in Ghana. Visitors who wave their smart phones in front of the billboard will learn about the plight in Ghana and access a website via their mobile phone.

Gao Jian, chief operating officer of HNA, said: "Since 2013, HNA Group has donated over $1m to help end hunger, increasing food security, improving nutrition and promoting sustainable agriculture by 2030. We hope the #ShareMoreDreamMore campaign will help highlight the issues and facilitate ways for more people to join us in taking action."

HNA Group is a Fortune 500 and Chinese company founded in 2000, involved in aviation, real estate, financial services, and tourism.

Over the past two decades, HNA Group has made corporate social responsibility a top priority. To date, the company has made approximately $1.45bn in charitable contributions geared toward ecological sustainability, eradication of poverty, social equality and disaster relief. HNA has launched a number of experiential campaigns including a project to drill 100 wells in water-deficient parts of China, helping cataract patients in Africa and Asia, and the social innovation competition, which invited social entrepreneurs to present their ideas on how to improve all aspects of education and achieve educational equity and development.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.