BT to draw EE under its consumer group wing

BT to draw EE under its consumer group wing

BT is to draw EE closer to its bosom since acquiring the mobile operator in a mammoth £12.5bn deal by drawing it within its wider consumer group.

Deepening ties have thus far been limited to a dual advertising camapaign ahead of a full merger between both firms, expected to conclude within four years, to create a £10bn internet, mobile and pay TV colossus.

Until now BT has kept its acquisition at arm’s length but believes the time is right for an acceleration of its planned integration, after EE exceeded BT’s own consumer group in terms of revenues – generating £5.1bn in the year to March 2017 versus £4.9bn for BT.

EE chief executive, Marc Allera, commented: “There are no plans at the moment but nothing is forever. What really excites me is the future opportunity as a group from bringing BT and EE together. It would create a £10bn line of business. It is there in the back of our minds. Over the long term there are opportunities to make consumer routes to market simpler.”

At present BT is still in competition with the EE for wireless, broadband and pay TV consumers, sparking calls for both units to operate as one to avoid duplication.

BT recently detailed a major restructuring exercise which will see 4,000 posts axed in administration and finance to cut costs.

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