Ad of the Day: Forever Beta tackles voter apathy with first broadcast from the Can’t Be Arsed Party

Forever Beta has created the first party election broadcast for the Can’t Be Arsed (CBA) Party – the fake group who represent the 15.9 million people who didn’t vote in the last election – in a subversive campaign to get the population to the polls on 8 June.

Forever Beta aims to use the campaign to highlight that if the number of people who didn’t vote were officially part of one party, it would be the biggest in the UK. The three minute spot uses humour to highlight the absurdity of this fact.

British comedian Nas Osmanoglu fronts the film. He starts by explaining how the CBA Party has been metaphorically “urinating on No. 10 for years”, before doing the rounds of central London on his ‘battle bus’ and asking members of the public why they too can’t be arsed to vote.

Private Eye editor Ian Hislop also puts in a guest cameo, explaining how – historically – ignoring political problems hasn’t made them disappear.

The end of the film promotes the website for the CBA Party. Those that head to the page will discover the acronym actually stands for the Campaign to Banish Apathy, which links to websites informing the electorate who can vote, why they should vote and where they can vote.

Matt Saunby, executive creative director at Forever Beta, said: “I just want young people to get off their arse and vote. We live in a great country and when you live in one, it’s easy to sit back and not do anything. I wanted to highlight how ridiculous it is not to do anything.”

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