Digital Advertising

Outbrain expands programmatic to AppNexus Marketplace

By Benjamin Cher | Reporter

May 29, 2017 | 2 min read

Outbrain has launched Outbrain Programmatic Access (OPA), which is now available on AppNexus Marketplace.

The service will allow AppNexus Marketplace customers to bid on Outbrain’s inventory. This move follows Outbrain’s launch of their partner network and Axel Springer signing a deal with AppNexus.

Outbrain has always operated a closed marketplace till now, with OPA allowing select partners to participate in the marketplace with their own data and technology.

Outbrain launches partner network as content marketing continues rapid growth and effectiveness

Outbrain lists inventory on AppNexus Marketplace

“Outbrain and AppNexus are two leading companies in the world of digital advertising and together, we offer a true bridge between brands and the programmatic native world” said Fionn Hyndman, commercial director, Asia Pacific at Outbrain.

“Through this collaboration –we are in an even better position to bring a new premium solution to brands and readers alike, for their discerning discovery needs,” he added.

“This collaboration unlocks opportunity for all of our customers around premium native,” said Brian O'Kelley, chief executive officer and co-founder of AppNexus.

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