Outbrain has launched Outbrain Programmatic Access (OPA), which is now available on AppNexus Marketplace.
Outbrain has always operated a closed marketplace till now, with OPA allowing select partners to participate in the marketplace with their own data and technology.
“Outbrain and AppNexus are two leading companies in the world of digital advertising and together, we offer a true bridge between brands and the programmatic native world” said Fionn Hyndman, commercial director, Asia Pacific at Outbrain.
“Through this collaboration –we are in an even better position to bring a new premium solution to brands and readers alike, for their discerning discovery needs,” he added.
“This collaboration unlocks opportunity for all of our customers around premium native,” said Brian O'Kelley, chief executive officer and co-founder of AppNexus.