Greenpeace Australia drums up support with an installation that defies gravity

Ogilvy & Mather, together with Greenpeace Australia, has created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.

The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.

The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity back into the iceberg, with the effect getting stronger as more people get involved.

“One of the biggest challenges in dealing with climate change is that people find it difficult to see the effect that their efforts can have on such a huge global problem. With this installation, we hope to illustrate that a collective effort can indeed make a real difference. It is only by rallying together that we will be able to slow down, stop, and even potentially reverse the damage that has been done to our environment,” said Nic Seton, deputy program director, Greenpeace.

“To encourage people to take personal responsibility for addressing climate change, we wanted to demonstrate the positive impact that their actions, however small, can have. By showcasing this in such a tangible manner, the exhibit is able to capture public attention and start conversations. We hope it will inspire people to think about the issue and then take steps to change their views and behavior,” said Eugene Cheong, chief creative officer, Ogilvy & Mather Asia Pacific and Singapore.

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