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Google launches the Grand Tour of Italy as part of arts and culture platform


By Tony Connelly | Sports Marketing Reporter

May 29, 2017 | 2 min read

Google has partnered with an array of Italian cultural institutions to create the Grand Tour of Italy, a virtual reality experience which takes viewers on an immersive journey through Italy's history and culture.

The Grand Tour of Italy

The Grand Tour of Italy

The programme is available through the Google Arts and Culture platform- an online portal where the public can access high-resolution images of artworks housed in the initiative's partner museums and is designed to showcase the impact of Italian culture on the rest of the world.

The VR experience runs through Google's Daydream View and allows users to travel through Venice, Siena, Rome and Palermo where they can explore some of Italy's most iconic landmarks in 360-degrees.

Audiences are able to delve into the history of Galileo through Google Earth VR, which catapults them into space. The offering also allows them to relive the history of the Redeemer’s Festival as well as the experience the Grand Cannal in Venice and the Piazza del Campidoglio in Rome, known as the birthplace of public art.

Commentary runs during each of the videos from partners of Google's Cultural Institute, which brings together cultural organisations with the aim of making cultural heritage available online.

The concept and experience was developed by digital agency AKQA which collaborated with Venticento for the physical installations.

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