The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars.
The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season.
Under the terms of the agreement, Sport Bible will have exclusive access to the team and will create an array of video content to be distributed across the publication's social media channels.
This will include interviews, challenges, competitions and behind-the-scenes video with co-owner and team principal Vijay Mallya as well as the team’s two drivers Sergio Perez and Esteban Ocon.
Sahara Force India will benefit from exposure across the Sport Bible’s online and social platforms, which it claims is the third largest sports site in the world. Additionally, the Lad Bible-owned brand will gain exposure on the team’s striking pink cars, which will be featured on broadcast channels across the globe.
Arian Kalantari, co-founder and director of the Lad Bible, said: “There’s a great deal in common between our two businesses - they are young, focused and delivering results in a competitive environment, just like us. This £1m commercial deal allows us to deliver a unique angle on the world of Formula One for the smartphone-first generation.”
Force India’s Mallya added: “They are an exciting brand, reaching out to engage a dynamic group of young fans who are going to shape the future of our sport. This partnership is testament to the growing appeal of our team with the younger generations, who identify with our can-do approach and our friendly, yet professional attitude.”
The partnership is the latest move from the recently rebranded Sport Bible and follows on from its deal to distribute the friendly football match played between national football teams of Brazil and Colombia to raise money for the victims of the air crash which killed 19 players from the Brazilian club side, Chapecoense.
For Force India, the deal has been made possible by Formula One’s new owners Liberty Media, which has relaxed the social media regulations governing teams in order to increase engagement with fans and strength the sport’s commercial value.