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Declines in print advertising slow at Daily Mail owner as online sales surge

Declines in print advertising slow at Daily Mail owner

Daily Mail and General trust, the owner of the Daily Mail and Metro newspapers, slowed the rate of decline of print advertising in the first half of the year by 4%, while the popular MailOnline reported revenue increases of 19% year-on-year.

Print advertising across the Daily Mail, Mail on Sunday and Metro fell by 8% in the six months to end March, up from the 12% fall recorded in 2016.

This is despite brands including Lego and Body Shop ceasing promotions and advertising in the newspapers owing to a clash in editorial stances, as well as calls for brands to boycott the newspapers from campaigning group Stop Funding Hate.

Meanwhile the MailOnline business, which has spent the last year rolling out new formats for advertisers and building out its audience extension capabilities, recorded a 19% underlying revenue rise.

Circulation revenues grew 2% in the six months, as cover price increases implemented in 2016 offset the impact of declining circulation volumes.

Dmg events’ revenues increased by 3% on an underlying basis, supported by the launch of new events like East Africa Big 5 and the Egypt Petroleum show, although declined by 5% on a reported basis.

Overall the group reported a 1% underlying rise in revenue to £890m. For the full year, the group said its outlook was largely unchanged.

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