Daily Mail and General trust, the owner of the Daily Mail and Metro newspapers, slowed the rate of decline of print advertising in the first half of the year by 4%, while the popular MailOnline reported revenue increases of 19% year-on-year.
Print advertising across the Daily Mail, Mail on Sunday and Metro fell by 8% in the six months to end March, up from the 12% fall recorded in 2016.
This is despite brands including Lego and Body Shop ceasing promotions and advertising in the newspapers owing to a clash in editorial stances, as well as calls for brands to boycott the newspapers from campaigning group Stop Funding Hate.
Circulation revenues grew 2% in the six months, as cover price increases implemented in 2016 offset the impact of declining circulation volumes.
Dmg events’ revenues increased by 3% on an underlying basis, supported by the launch of new events like East Africa Big 5 and the Egypt Petroleum show, although declined by 5% on a reported basis.
Overall the group reported a 1% underlying rise in revenue to £890m. For the full year, the group said its outlook was largely unchanged.