Amazon Music Unlimited taps Above+Beyond to create musical ‘Moments’
London agency Above+Beyond has created an ad featuring humorous ‘Moments’ as part of a global campaign for Amazon Music Unlimited.
The video and radio campaign has recently been released to across the US and UK, with each part celebrating Amazon’s massive music library, in a bid to encourage those to listen to music more, portraying the message that there is a perfect song for every moment.
The spots feature videos of memorable moments overlaid with appropriate songs. One features an orange cat in a bathroom pushing over toiletries to the Sex Pistols' 'Anarchy in the UK', another shows three toddlers sloppily eating ice cream over Depeche Mode’s ‘Just Can’t Get Enough’.
Several radio spots follow the same theme with one listening as a mother tries to teach her baby to say mama, only for the child to reply saying daddy. This spot incorporates Amazon's Alexa, which plays the Ting Ting's 'That's Not My Name'.
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