appoints Rooster to help it shake up UK travel market appoints Rooster PR

Travel company has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market.

Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips.

With, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport.

Rooster’s brief is to deliver a strategic PR campaign educating the media and market about’s key differentiators and philosophy in order to encourage travellers to embrace the unknown with

Raymond Klompsma, chief executive officer of said: “The best trips are the ones that find you and we’re very happy to have found Rooster to help us bring our travel philosophy to the UK. We don’t just want to take the fuss out of booking great trips, but want to show Brits the joy of embracing the unknown.”

Rooster's managing director, James Brooke, said: “Visionaries like keep the travel industry evolving, so we’re thrilled to have been appointed to support the brand's UK launch. We’re looking forward to bringing’s amazing brand and perspective to our comms activity – it was meant to be.”

Rooster will also build’s corporate profile as an innovator within travel and digital business, reinforced by accolades such as the company’s ranking as number 17 on The Next Web’s 30 fastest growing European tech companies.

The company currently operates across The Netherlands and Belgium where it has sent over 50,000 travellers on spontaneous trips since it launched in 2014.

Rooster PR works with clients such as Flight Centre Travel Group, JustGiving and China Southern Airlines.

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