Pinterest has appointed its first US media agency as it looks to further its metamorphosis from a social media platform to a bridge between online search and real-world experience.
To that end Giant Spoon have been brought on board to drive that message home with its first foray into paid marketing, directly promoting itself for the first time having already dropped its ‘like’ button.
Giant Spoon co-founder Marc Simons said: “It was clear to us from the beginning of this process that they value creative and doing things differently but that driving business growth was a key behind this approach. This is where we work best.”
Dovetailing with its drive to become a visual search engine Pinterest recently introduced a new Lens widget, a visual discovery tool for smartphones which can identify real world objects and search for similar examples online.
This approach will see Pinterest attempt to add value for its 175m strong active user base and further differentiate itself from the likes of Facebook.