Minneapolis-based agency Colle+McVoy has been named agency of record for the Jackson Hole Travel & Tourism Board (JHTTB), which promotes travel and tourism to Jackson Hole, Wyoming and the greater Teton County. The agency will lead strategic planning, creative, design, media planning and non-digital buying, social media content and influencer marketing in a bid to attract more visitors to one of the nation’s premier Western mountain destinations.
“Colle+McVoy came to us with a deep understanding of our marketing needs and a strategic and creative approach that incorporated the values of our community, including the importance that conservation and sustainability play into the Jackson Hole brand,” said Alex Klein, board chair. “We look forward to working with Colle+McVoy in developing a campaign to promote the shoulder and winter seasons while encouraging stewardship of our national resources.”
The national, integrated campaign rolling out this winter will reflect the unique character of Jackson Hole and leverage many of the area’s attractions, including accessibility to two of America’s most popular national parks – Grand Teton and Yellowstone – plus wildlife, natural assets and beauty, three world-class ski areas, luxury amenities, and a strong music and arts scene.
“With its unparalleled access to adventure, remarkable natural assets and majestic beauty, Jackson Hole is a one of a kind, transformative Western adventure,” said Klein.
“Nothing compares to Jackson Hole and we are thrilled to promote this beautiful, authentic and distinctive American destination,” said Christine Fruechte, chief executive officer, Colle+McVoy. “We’re an agency of adventurers and outdoor enthusiasts who are passionate about conserving our nation’s most precious lands and natural assets.”
Added Klein: “With our new creative campaign we are trying to reach mature families, outdoor adventurists, and professionals across the country. We know Jackson Hole and Teton County have the activities and experiences they seek. While we want more people to visit the area soon, we also have a long-term goal – we want to introduce guests to this awe inspiring destination with its abundant wildlife and natural setting so they may appreciate, learn and ultimately assist in our goal to protect these natural resources.”
Colle+McVoy has extensive experience in the outdoor and recreation industry and the travel and tourism category, which includes work for Mammoth Mountain, Explore Minnesota Tourism, Recreational Boating & Fishing Foundation, Mountain Hardwear and more. The agency has experienced more than 10 years of consecutive growth and most recently partnered with Great Lakes Coalition, 3M and others and expanded its relationships with Invisalign, Target and Land O’Lakes.