As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoff’s network of more than 150,000 influencers across platforms.
The collaboration means that #Hashoff will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.
#Hashoff released a report last month addressing the trend of relying on micro-influencers to share brand messages.
Nearly one-third of influencers have grown their audience by 20-50 percent in the past year, their report suggests, while one-fourth have grown their audience by 50-100 percent, and 17 percent have more than doubled their audiences.
"Our mission is to provide brands solutions to engage audiences and influencer marketing is a vital piece of the puzzle," said Jeff Thompson, senior vice president Platform Partnerships at Kinetic Social. "Influencers are providing a new way to combine the authenticity of a brand ambassador with the targeted focus of a digital campaign. Our partnership with #Hashoff is another step toward ensuring our clients can engage us to design and execute all of their social marketing campaigns."
“Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, president and co-founder of #Hashoff.