Brainlabs relocate headquarters to Old Street

Brainlabs

Media agency Brainlabs is relocating to new offices across London to accommodate its rapidly expanding team, after being named by the Financial Times as the fastest growing company in the UK, and fourth fastest in Europe.

Brainlabs, the highest-ranking agency in this year’s Sunday Times 100 Best Small Companies to Work For, will vacate existing headquarters in King’s Cross and head to new premises in a 12,000 square-foot block in Old Street featuring a running track and roof terraces, placing it at the heart of the capital’s burgeoning tech scene.

Setting the standard for a new breed of hybrid advertising-tech agencies, Brainlabs is disrupting the industry through its scientific approach to marketing, using technical innovation to optimise ad campaigns for clients such as TSB, Which? and Deliveroo.

Since founding the company in 2012, chief executive officer Dan Gilbert, a former Google employee, has seen the Brainlabs team expand to more than a hundred employees in the short space of five years.

Dan Gilbert commented: “We’ve grown quickly because we are constantly challenging the conventions of the industry, but also challenging ourselves in everything we do.” He added: “Having worked at Google, which is considered one of the best places in the world to work, I was never satisfied. I constantly felt I had more to offer more than my role allowed. Advertising has evolved too fast for most people to keep up, that’s why I’ve only hired people that are capable of continually adapting, and willing to learn every day. Very few of our staff have the typical background of marketers, but that’s because modern advertising needs an entirely new skill set.”

Using a unique blend of data, automation and analytics, Brainlab's innovative approach extends to its remarkable office culture and the systems which shape its values and ways of working.

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