Nissan offers football fans Champions League final trip with David Ginola
Nissan is stepping up its efforts to engage with football fans ahead of the Uefa Champions League final with a new social campaign centred on fan created content.
The Get There With Ginola campaign is offering fans the chance to attend the final in Cardiff between Real Madrid and Juventus with French football legend David Ginola who, despite reaching the semi-finals with Paris St-Germain in 1995, never played in the final.
Nissan’s competition is themed around giving fans the opportunity to accompany Ginola to his first ever Champions League final.
As part of its efforts to encourage engagement with audiences across social, Nissan is asking fans to submit an entry which illustrates how much the final means to them using the #GetThereWithGinola hashtag.
Chris Marsh, marketing director at Nissan, said: “We wanted to use our partnership with the Uefa Champions League in a different and creative way that will really excite UK football fans ahead of this year’s final in Cardiff. We also wanted to offer fans genuine unexpected access by offering a truly unique prize – the chance to watch the match with a true footballing legend.”
Marsh added: “We hope to extend our reach by enlisting David Ginola and building a campaign that encourages fans to be part of the journey, as well as being creative without bounds."
The campaign was produced by creative agency Red Bee in partnership with Fuse.
Red Bee’s deputy executive creative director, Jim De Zoete, said: “Our aim was to craft a content-led campaign that would help Nissan drive engagement with its core audience around the big event.
“The creative for the campaign reflects this with social media and video content that inspires consumers to go the extra mile and create something extraordinary with their entry.”