The Liberal Democrats have launched their 2017 election campaign in earnest with an unveiling of a poster attacking prime minister Theresa May's alleged adoption of Ukip values.
The party, led by MP Tim Farron, hosted the launch of the poster in which May wears the face of former Ukip leader Farage alongside the mantra, 'vote her, get him'.
The creative looks to underline a similarity in values between the parties, with the Lib Dems looking to remind voters that it is the party that will reject "May and Farage's extreme version of Brexit".
— Liberal Democrats (@LibDems) May 20, 2017
Party treasury spokesperson Vince Cable said at the launch: "To understand what is going on you have to listen to the voices of the people who are Mrs May’s cheerleaders and admirers. Nigel Farage. He purrs like an elder statesman, his job done.
"He said of the Prime Minister 'she is using exactly the words and phrases I have been using for 20 years. I’m thrilled'."