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By John McCarthy, Opinion Editor

May 21, 2017 | 2 min read

Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to 'Release the Beast'.

The slot, culminating in the release of several animated beasts, underlines an unusual collaboration between the confectionery and fashion brands.

The work from Golin and MullenLowe London accompanies a bag launch at the festival where the film's beasts are given pride of place. Viewers are also encouraged to use the brand's personalised Gif creator.

Orla Moran, executive director at Golin, said: "The Magnum Release the Beast creative is all about inspiring people to embody a fierce attitude to life; saying no to the naysayers and daring to go for it. We couldn’t think of two better placed people to collaborate with in Cara Delevingne and Jeremy Scott to bring this attitude to life and are proud to have got them on board and created a wealth of standout assets with them.”

Delevingne, added: "When the opportunity came to me to showcase Magnum’s Release the Beast and Dare to go Double attitude in the film, I was all for it – it was a perfect role for me. I think it’s important to be who you want to be and do what do you want to do without feeling judged. We should be fearless and sometimes that manifests into being wild, and other times it’s taking that moment to indulge in life’s little pleasures.”

Vote for the video in our Creative Works below.

Magnum UK: advert-body-1 by Golin & MullenLowe London

By Magnum UK

Overall Rating 3/5

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Advertising Magnum Cara Delevingne

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