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Marketing

Profile Hub Round-up: Getting ROI from VR, content strategy tips and new work from Samsung and Jaguar Land Rover

May 19, 2017 | 5 min read

The Drum loves great content and our Profile Hub enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Profile Hub Round-up we look at which brands are already getting ROI from virtual reality and what makes a great content strategy, while Iris and Foxtrot Papa reveal new creative work for Samsung and Jaguar Land Rover.

Virtual Reality v ROI

Virtual Reality vs ROI

Iris: Samsung X Royal Blood by Iris

Samsung

When it came to hero handset launches for Samsung we had experience breaking out of category focused media, instead generating hype & buzz in popular culture with millennial minded masses. But for the revolutionary new S8, we needed to find another level of ambition & sophistication.

The result? An innovative and visually insane exclusive live return of top UK rock lads, Royal Blood – the first chance to watch them play tracks from ‘How Did We Get So Dark?’ anywhere in the world.

To see the Samsung work click here.

Visualise: Is anyone getting ROI from Virtual Reality?

Virtual Reality

One of the questions marketers often ask when embarking on their first VR project is ‘what return on investment can I expect?’. It’s an understandable concern when you’re about to spend a fair chunk of marketing budget on an entirely new marketing vehicle.

Well, you’ll be relieved to know that there are plenty of cases out there that prove a strong ROI for VR projects. We’ll start with a few of ours, and then look at the wider industry.

To read the full article click here.

Successflow: Are you content with your content?

Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that’ll work next month. So, it’s important that you’re aware of changes in your market, changes in your customers’ needs and the changes you need to making to your content planning on an ongoing basis.

Click here for five top tips on planning your brand’s content strategy.

Foxtrot Papa: New Jaguar XF Sportbrake - Journey to Wimbledon with Tim Henman

Tim Henman

With Andy Murray just weeks away from beginning his 2017 Wimbledon title defence, former British tennis number one Tim Henman drives the New XF Sportbrake to the UK's most remote tennis court in Scotland.

As the official car partner for The Championships at Wimbledon 2017, New XF Sportbrake will be the most dynamic premium estate car in the world when it debuts on 14 June.

To view the Jaguar XF Sportbrake video click here.

​Onespacemedia: Website overhaul for specialist label innovator

Onespacemedia

Onespacemedia has been selected by Royston Labels to overhaul its website following a recent rebrand. Royston Labels is a specialist label manufacturer with over 30 years’ experience providing innovative labelling solutions to national and international clients including L’Oreal, Mothercare, Broker's Gin and Superdrug.

The brand has recently undergone a major repositioning exercise and has chosen Onespacemedia to completely rework its website and create an enhanced digital presence to amplify the brand and cement Royston Labels’ position as an innovator in the labelling space.

To read more Profile Hub news click here.

If you want your agency featured in our weekly Profile Hub update simply sign up for a Profile Hub membership. Click here for more information on how you can start uploading your own agency content directly to The Drum website or contact Stephen Young at The Drum on 0141 559 6070 or send him an email.

Marketing

Content created with:

Iris

We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.

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Foxtrot Papa

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Onespacemedia

Who we are Onespacemedia is a digital creative agency with offices in Cambridge and London. We’re a passionate team of designers, developers and marketing professionals providing high-quality and cost-effective digital services. Specialising in innovative web development, stunning visual design and results-focussed digital marketing, we pride ourselves on collaborative and transparent relationships with our clients.

What we do

We offer a full-stack digital design, development and digital marketing service. From website and web application development to graphic design, branding and content creation, we love to own and solve complex creative problems. We don’t just ‘build it to the brief’, either. We work as a strategic partner - an extension of our client's operation. As part of that, we first run a series of thorough research and planning rounds to get right to the heart of your problem. Then we deliver a complete, measurable answer.

The way we work Transparency and collaboration underpin everything that we do and we combine our full set of online project management, time tracking and invoicing systems with a zero-tolerance attitude to technical jargon. All that really means is that we account fully for our time and yours, divide and plan for it efficiently, and spend it doing what we're best at - planning, designing and developing great digital products.

Our people We know that great work takes great people. We’re an experienced team of creative technologists - many of whom have worked with some of the biggest brand names in the world. 

Awards & accolades We were thrilled to receive a New Media Age Effectiveness Award in 2010 for our work on a social media campaign for women's empowerment charity, Camfed. We have since been shortlisted alongside Google at the pan-European 2014 Lovie Awards and were this year awarded top ten agency status by The Recommended Agency Register - as well as top digital agency in our region by The Drum. Full details of our awards and press coverage here.

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VISUALISE

Visualise is an award-winning, virtual reality & 360˚ video production studio specialising in crafting immersive experiences for some of the best known brands and agencies around the world. A collective of the world’s leading VR filmmakers, photographers, producers, technologists and developers. Visualise combines the craft of traditional storytelling and filmmaking with pioneering technical 360˚ content production to deliver incredible immersive experiences.

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SuccessFlow

It’s only a matter of time before digital disrupts your sector, if it’s not doing so already. Investing in a strategy for your digital activities is now crucial. Don’t let your message get lost in the noise. Working together, we can put your customer at the heart of a winning digital strategy. At SuccessFlow we craft strategies that improve the experience of your brand online by managing the process through the funnel.  

Strategy: No one person is the same as the next; your digital strategy should therefore be tailored, with the customer journey at its heart. We create strategies that connect you – and keep you connected – to the people who matter most.     Marketing: With the explosion of digital marketing channels, we’ve adopted Smart Insights’ RACE Planning framework to help you reach a wider audience, interact to generate leads, convert to win new business and engage to retain and grow.    Creative: Content is the lifeblood of marketing. With it, you can create lasting engagements and give your brand a voice online. We’re here to help you meet the challenge of the always-on era.     Technology: We know that the best digital strategies don’t just stop at the sales door. We’ve partnered with leading technology vendors, such as Salesforce, Pardot, Marketo and Oktopost, to help you build a digital platform or optimise an existing one.   

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