Modern Marketing

Liverpool player crushed by unidentified lizard foot in off-the-wall Nivea campaign

By John Glenday | Reporter

May 19, 2017 | 3 min read

Liverpool FC stars James Milner and Steven Gerrard have put skin in the game with a new Nivea advert, in which Milner comes to grief underneath the scaly toes of a dinosaur foot.

The monster campaign was conceived by the cosmetics brand as part of a push to identify the ‘vainest’ player at Anfield, Liverpool’s main stomping ground.

Commenting on his first acting foray Milner remarked: “I gave it my best but I think the other lads are probably more natural actors than me!”

Nivea

Liverpool player crushed by unidentified lizard foot in off-the-wall Nivea campaign

In an effort to remain relevant Nivea also spliced in shots of players including Nathaniel Clyne and Roberto Firmino scrubbing up in the changing rooms, to cleanse themselves of dirt post-match.

Asked who was the vainest squad member before his untimely death Milner said: “It’s hard to narrow it down to one to be honest. There’s quite a battle in the dressing room sometimes for the mirror and hairdryer and things like that, so it’s be difficult to name just one.”

The Drum's ten favourite English football ads include KitKat, Nike, Carlsberg, Carling, John Smith's, NBC, Budweiser and Accrington Stanley.

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