Modern Marketing

Join the Drum to go beyond the hype of DMP

By Ayesha Salim | Content Lead

Mapp

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Promoted article

This is content produced by a partner of The Drum and promoted by The Drum. To find out more, visit our media solutions page media solutions page

May 19, 2017 | 3 min read

The Drum, in association with marketing technology company Mapp, will be hosting a breakfast event on how Data Management Platforms (DMPs) can transform marketing and advertising.

The event, to be held on 15 June, will explore how by centralising all of a company’s first and third-party data through one platform – brands can achieve the holy grail of ultimate and multi-channel customer engagement.

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According to an AdExchanger article, 41% of 301 senior ad and marketing executives surveyed are already using a DMP while 39% intend to implement one within the next year. In a separate study by ExchangeWire and Weborama, over 90% of brands intend to use DMPs by 2018.

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But despite DMPs being on the roadmap for many marketers, challenges remain. Marketers are struggling to access data due to their internal structures as well as integrate multiple data sources.

At the event, attendees will learn not only how to tackle some of these issues, but also how to choose the right DMP – fit for their brand and their business.

The breakfast session will also reveal why DMPs can offer marketers assurance on some of the biggest industry challenges today, such as data ownership, transparency and protection.

The event will be taking place at The Curtain, London, on Thursday 15 June between 8:30am-11:30am. Click here to find out more and reserve your place at the exclusive event.

Modern Marketing

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Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities.

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