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Business on the Move: Subway, Malvern Group, AkzoNobel and more

Subway Restaurants has appointed J. Walter Thompson Sydney as its AUNZ agency

Subway Restaurants has appointed J. Walter Thompson Sydney as its AUNZ agency of record, following a competitive pitch.

The appointment will see J. Walter Thompson Sydney execute the full breadth of Subway’s communications, from strategy and brand evaluation, through to creative positioning, digital engagement, plus Social and CRM.

Malvern Group, the owner of the LateRooms and SuperBreak travel brands, has awarded a contract to advertising agency The Corner to develop and launch new campaigns for both brands this summer. The Corner takes over the LateRooms brief from Mother.

The Corner will oversee all creative, planning and production for Malvern Group brands. The multi-channel campaigns will encompass television, digital, outdoor and social media.

Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and creative work for Secret Escapes, which offers its members discounts and deals on luxury hotels and holidays.

The agency’s first work is expected to break at the end of July in the UK and Germany, rolling out to other territories over time.

AkzoNobel, owner of Dulux, Sikkens and International, has appointed MSL Group as its global communications and public affairs agency partner. Creativebrief handled the search.

MSL will operate from a global team based in London and via local offices and affiliates in key countries and regions where AkzoNobel operates. Specific areas of support will include brand strategy, public relations, public affairs and digital strategy.

NADFAS – the largest arts education charity in the UK – has been renamed, rebranded and repositioned as The Arts Society.

Jane Wentworth Associates (JWA) won the account from the charity in 2016 to deliver a new brand strategy to help the organisation raise their profile and engage new members and audiences. Studio Sutherland created the new visual identity. has chosen Tangerine to communicate its rebranding project and ongoing management of traditional and digital communications.

Marketing group The Honey Partnership has opened its first US office in San Francisco under its social creative agency brand, Honni, which is initially focused on the promotion of Chinese consumer technology products in the USA.

Fitness franchise Bounce has appointed Promote PR to manage the brand’s consumer and trade public relations.

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