Heehaw helps University of Edinburgh Business School promote to a global audience

At the heart of a university with a 400 year heritage that is consistently rated one of the world's best, and centrally located in one of Europe's most stunning business and cultural capitals, University of Edinburgh Business School offers an experience that few can rival.

When University of Edinburgh Business School approached Edinburgh based production company Heehaw with a brief to promote the organisation to their global audience, it was an opportunity they couldn't pass up. As part of the project, Heehaw produced several videos including; student motivation films; programme director interviews; an MBA film and animation and motion graphics videos promoting the school to prospective MBA and Masters students.

Mally Graveson, Heehaw’s managing director said: “We’ve been working on this project for several months and it’s been a brilliant experience to get to know this incredible Business School. All the staff have been super helpful and I’m seriously tempted to sign up for a course! Here at Heehaw we’ve loved promoting such a distinguished organisation to a global audience and it’s great to see the videos on their website”

Mette Friis, head of marketing, student recruitment and admissions also commented on the partnership: “We worked closely with Heehaw to develop and expand our use of video in promoting the School to prospective students. Working collaboratively with the team has enabled us to deliver relevant messages to our key target audience in a much more creative and impactful way. I believe it will really help us stand out in the increasingly crowded international Higher Education market.”

Heehaw are an Edinburgh-based video, film and animation production company, working with clients such as Nestle, SSE and Edinburgh Trams.

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