GroupM has appointed Maxus chief executive officer Lindsay Pattison to the newly created role of chief transformation officer, as the WPP-owned media investment arm attempts to mount a program of change initiatives across its agencies.
According to the agency holding group, Pattison will lead a number of change programs across its agency structures, addressing issues of talent-management, its leadership structure, as well as diversity, as part of WPP’s “horizontality strategy.”
She remains a member of GroupM’s global executive committee, reporting to Kelly Clark, global chief executive officer of GroupM. Pattison also continues as chief executive officer of GroupM agency Maxus.
A press release announcing the changes states that WPP’s horizontality strategy involves “helping deliver the best of GroupM to key clients, together with other WPP companies, regardless of the client’s entry point to the group.”
Commenting on this strategy, Clark said: “Clients need us to think differently and work smarter… Lindsay will help us deliver on those challenges. I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”
Sir Martin Sorrell, WPP, chief executive officer, said: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”
Pattison added: “The WEF [World Economic Forum] calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility. New thinking is required across the board, and I’m delighted to take on this new transformation role.”