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OnBrand 17 announce speakers from Google, The New York Times and Lego


By Andy Black, Editorial Account Executive

May 17, 2017 | 2 min read

Bynder and OnBrand magazine will host the third edition of their annual branding conference, with speakers from Google, HEMA and Lego Group. The event will take place at SugarCity Events in Amsterdam, the Netherlands on 12 October.

This year’s conference will be centred around the theme “Beyond”, which promises to empower marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. The current line-up includes leading speakers from brands such as Ben & Jerry’s, KLM Royal Dutch Airlines, The New York Times and more.

“Due to the overwhelming interest in a conference focused entirely on brand marketing, and the huge success of OnBrand ’16, we’re planning to have our largest gathering to date this October and bring together 2,000 marketers from all across Europe. For the first time, top speakers are billed across four different stages, allowing attendees to tailor their schedule according to what's most relevant to them,” said Lidia Lüttin, Bynder’s chief marketing officer.

“This year, we’ve handpicked speakers from brands that are really innovating in their space. From brands experimenting with cutting edge tech to engage consumers in new ways, to ones making a positive social impact on the world,” said Lüttin.

Among the most esteemed confirmed speakers include Steve Vranakis, executive creative director at Google, Peter Kim, VP digital consumer engagement at Lego and Jay Curley, senior global marketing manager at Ben & Jerry's.

Tickets are available for purchase here, and there is more information on the line-up here.

Bynder is a digital asset management software that allows brands to easily create, find and use content, such as documents, graphics and videos. Bynder delivers the most advanced branding automation solution, empowering over 350 companies globally including KLM Royal Dutch Airlines, innocent drinks and PUMA.

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Bynder takes you far beyond managing digital assets; enabling teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.


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