The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By John McCarthy | Opinion Editor

May 16, 2017 | 1 min read

Renault has offered a candid view of how its latest Scénic model is equipped to handle the trials and tribulations of family life in ‘Behind Car Doors’, a campaign fronted by two leading Instagrammers who also happen to be parents.

MSLGroup and Publicis London enlisted Instagrammers Mother Pukka and Father of Daughters (who have a combined 700K followers) for a year-long experiment in which family interactions are recorded on dash cams and mounted cameras.

The campaign looks to show that the car has replaced the dining table for familial interactions following the fragmentation of the traditional family model and the proliferation of distracting smart devices.

Each influencer will share a monthly update from the campaign to display how the car is the centre of their family’s conversation.

Keep up with the campaign here on Renualt's YouTube hub.

Advertising Renault Instagram

Content created with:

Publicis

Find out more

MSLGROUP

We are MSLGROUP in the UK.

We're a communications agency with digital, insight and creativity at its heart. We help marketing and consumer PR leaders to achieve ambitious goals - creating brand preference through engagement and influence; launching new products or concepts; building or refreshing brand stories and campaign narratives. Our clients include: P&G, EY, SABMiller, Netflix, Canon, Experian, RNLI, and Oral B.

Our team of insight specialists, digital strategists, creative storytellers and real-time content management experts start with a deep understanding of the audiences - from mums to millenials, and the constantly evolving nature of influence in their worlds.

As part of the global MSLGROUP network we have more than 3,500 colleagues worldwide. MSLGROUP is Publicis Groupe's strategic communications and engagement business, advising clients on all aspects of their multi-stakeholder communications, covering Consumer, Corporate, Employee as well as Digital communications.

Find out more at mslgroup.co.uk or by contacting Victoria Sugg at victoria.sugg@mslgroup.com

Find out more

More from Advertising

View all