APAC Creative Work of the Week: BMF and Full Stop Foundation's #MakeitStop

BMF and Full Stop Foundation has won the Ad of the Week with the "#MakeitStop" campaign.

The campaign instead explores the impact of financial and emotional abuse, with a short clip showing participants listening in to a call describing such a situation, and participants saying “stop” to stop listening to the call.

The campaign is asking Australians to share #MakeItStop to draw attention to the issue and pledge donations to help the charity to continue to support Australia’s domestic violence victims.

Full Stop Foundation: advert-top-1 by BMF

By Full Stop Foundation

Overall Rating 5/5

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