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Lord's Taverners rugby 7s campaign raises £10k for disability charity

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By Jessica Davis, Consultant Journalist

May 15, 2017 | 2 min read

Lord’s Taverners rugby 7s tournament which was lanched by advertising agency JAA and held last Sunday (7 May), raised over £10k for the UK's leading disabled sports charity.

Tim Berg, chief operating officer of the Lord’s Taverners youth charity, commented on the event's success: “I was delighted to see 14 teams (supported by Verve) running their hearts out for the Lord’s Taverners on 7 May. A successful new event for us, the Rugby 7s, brought awareness of our work to a new audience, while raising much needed funds for the disadvantaged and disabled young people we support. A huge thank you to all concerned – organisers, participants, and supporters alike.”

"It was an outstanding day on and off the field with 14 teams from agency/media and associated companies competing for the new trophy", John Ayling, founder of JAA media agency, added. "Thanks to Verve’s generous sponsorship and the crowd’s contribution to fundraising on the day, we raised in excess fo £10k in year one; Saturday May 12 2018 is already booked and we may include other sports, particularly girls netball."

The trophy final saw JAA Media take on VCCP with the action being overseen by international referee Wayne Barnes. After 15 minutes of high octane, sevens JAA prevailed with a last-minute try.

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JAA is the UK’s original independent media agency. For updates please visit our website or LinkedIn profile page.

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