The Pernod Ricard owned single malt has enjoyed strong success in the US market over recent years, where it has risen to become the market leader.
Miriam Eceolaza, global brand director, commented: “Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team's creativity and passion. We are confident that together we can create innovative and exciting campaigns that will continue to strengthen our position as a leader in the single malt category.”
Blake Harrop, W+K Amsterdam managing director, added: “There’s a lot to be inspired by in The Glenlivet brand; and its unashamed insistence on remaining true to its roots, it’s region and its source is perhaps what allows it to be so global. I think we see a bit of ourselves in The Glenlivet and we’re excited to help share their story with the world.”
Established in 1824 The Glenlivet continues to be distilled in the Livet Valley, Speyside, from where it is exported to markets all over the world including China, Russia and India.
Sales have been boosted by the production of limited edition bottles of luxury whisky, including The Glenlivet Cipher.