Hi Mum Said Dad and Oxfam scoop Grand Prix at The Drum Momas
The Drum's Marketing on Mobile Awards (Momas) were held last night (Thursday 11 May) in Emirates Stadium, with mobile product and innovation studio Hi Mum Said Dad scooping the coveted Grand Prix.
Hi Mum Said Dad and Oxfam scoop Grand Prix at The Drum Momas
The London-based firm took home the trophy for its My Oxfam app, which it created for the charity to bring supporters closer to the impact of their giving and in doing so, deliver a window into the lives of beneficiaries.
The awards were judged by a panel of industry experts including marketers from Spotify and First Direct. Chairing the judges was Milton Elias, head of mobile and video at News UK who awarded the Chairman's Prize to Uswitch for its Energy Switching app.
Other winners on the night included M&C Saatchi Mobile, which was awarded the award for Most Effective Mobile Agency. Zone LTD, CHI&Partners and S4M also picked up trophies.
A full list of this year's winners can be found on The Momas website.
The Drum Moma Awards were sponsored by Tint, Tambo, Weve, RAR and The Drum Network.
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Hi Mum! Said Dad
Hi Mum! Said Dad is a digital product and innovation studio.
We define, develop and launch mobile-first digital products and services for companies hungry...