Business on the Move: British Airways, Raindance, The Dalmore and more
International Airlines Group has appointed WPP as its marketing agency working across its British Airways (BA), IAG Cargo and Avios brands.
WPP will handle the marketing for British Airways
The deal ends BA’s 12-year relationship with BBH London, which had added BA’s loyalty business to its account in March 2014, winning the business from OgilvyOne.
WPP agency Possible this week acquired Marketplace Ignition, a consulting firm which specialises in advising brands how to develop their Amazon marketing and ecommerce strategies.
UK independent film festival Raindance have appointed consumer lifestyle agency, Mason Williams Communications, to handle their PR to commemorate 25 years in the film business.
Global whisky brand The Dalmore, part of the Whyte & Mackay portfolio, has selected Leagas Delaney as its lead creative and strategy agency. Leagas Delaney pitched against a number of other London based creative agencies for the account.
Italian lingerie brand La Perla has tapped Threepipe to manage its global display advertising programme. The agency will handle programmatic and retargeting strategies to drive growth in the UK and beyond, underlining the company's expansion beyond lingerie into nightwear, beachwear, menswear and luxury ready-to-wear goods.
Titan Company Limited has appointed Isobar India as its global digital partner, to handle the brand’s creative, social and media duties to strengthen its presence across 32 international markets. The account will be managed out of Isobar’s Bangalore office.
Private school The Learning Lab has chosen OMD Singapore as its media agency. The scope of work includes media planning and buying, SEO & SEM, and performance media.
British heritage pottery brand, Denby Pottery has chosen digital marketing agency Oban International to deliver digital SEO and paid media campaigns for its ecommerce sites.