The vice president of CNN International, YouTuber Alfie Deyes and the former White House principal deputy press secretary and special assistant to President Obama are among those who will discuss what the marketing landscape of the future might look like.
Today (11 May) at the America Square conference centre in London The Drum’s annual Future of Marketing event will bring together some of the biggest names in marketing for a series of talks, panel discussions and workshops looking ahead to how marketing will evolve in the coming years.
Topics on the agenda include future trends and the ways they are influencing how companies are marketing their products and service. Other areas to be discussed in detail include the future of social, TV and technology.
One of the highlights of the event will be an interview with Eric Schultz, former White House deputy press secretary and special assistant to President Obama. Schultz will share what he learned from being on the frontline of Washington communications, offering a rare insight into presidential PR strategy and the digital and social media transformation of the White House which ramped up during Obama’s second term.
Alfie Deyes, author and founder of YouTube channel PointlessBlog, will provide insights into how to engage with and grow audiences on social media, while CNN International’s vice president, James Hunt is expected to discuss the media’s outlook on the future of marketing.
Paddy Power’s head of brand engagement Paul Mallon; Mastercard’s head of marketing Guillaume Conteville and Big Balls Media’s Copa90 head James Kirkham are also among the 40 plus guests who will make up the event.