By Benjamin Cher, Reporter

May 11, 2017 | 2 min read

Lazada Singapore and UltraSuperNew launched a new ad for Mothers' Day, taking a capitalist twist on the day about celebrating your mom.

Local Singapore influencers Youtiao666, who were involved in an earlier telco marketing stunt, was also involved in this video.

In the video, a mother was invited for what seemed to be a clichèd ad about what moms really want is their children's love and attention. This was turned on its head when the mother began to rap about wanting her son to buy her things, with the social media influencers playing her entourage.

"It took real guts and the complete trust of the client to make this film," said Jean Francois Thery, managing director, UltraSuperNew.

“Mums are special. We really wanted to get to the core of how young people could show their appreciation for their mothers, in an engaging way. Lazada’s brand values were a perfect match. Also, big data,” said Shivram Gopinath and Sy Chia, creative directors, UltraSuperNew.

The video can be watched here.

Lazada: advert-body-1 by UltraSuperNew

By Lazada

Overall Rating 5/5

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