Ad of the Day: M&S proves life’s too short for food that doesn’t take you somewhere extraordinary
Marks and Spencer is looking to make every food moment an opportunity for the extraordinary with its latest Food campaign.
An evolution the brand’s ‘Adventures in’ advertising, the campaign marks the first push for the retailer from Valenstein & Fatt (formerly Grey London) and celebrates the power of food to move you emotionally and showcases hero products from the new M&S Spirit of Summer range.
“From our food to our foodhalls, we’re committed to creating and curating the world’s finest, freshest and most inspiring food,” explained Patrick Bousquet-Chavanne, executive director of customer, marketing at M&S.com.
“We want to make it easy for our customers to explore new tastes, cultures and sensations. The campaign builds on our iconic food advertising over the years – from ‘Not just any’ to ‘Adventures in’ – and raises the bar yet again.”
Set to the soundtrack of Ed Sheeran’s ‘Shape of You’, the advert follows Marks and Spencer’s return to TV screens last week with its new brand proposition ‘Spend it Well’.
Of the food campaign, Vicki Maguire, chief creative officer at Valenstein & Fatt, commented: “Great food feeds the imagination as well as the belly. Great food advertising should do the same. Our summer campaign shows that life’s too short for food that doesn’t take you somewhere extraordinary.”
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