Advertising Magazine The Economist

The Economist's sister publication, 1843, celebrates its first year


By Jessica Davis | Consultant Journalist

May 10, 2017 | 2 min read

1843, the global bi-monthly magazine which was launched in March 2016 and distributed to The Economist’s premium subscribers, celebrates one year since launch.

Named for the year in which its sister publication was founded, 1843 magazine is designed for The Economist’s globally curious readers when they’re in a more relaxed mode. Where The Economist produces concise, evidence-based reporting and opinion, 1843 offers longer features that explore the world at a more leisurely pace, through profiles and narrative journalism – including a feature with Nadia Murad, a Yazidi refugee and former sex slave, and human-rights lawyer, Amal Clooney, who posed for her first-ever cover shoot.

Emma Duncan, editor of 1843, said: "Combining substance and style, 1843 is a new voice in the world of lifestyle. Its wry, witty tone, cuts through the noise. That's why our advertisers have embraced us."

Luke Robins, associate publisher and SVP global luxury, describes the magazine as taking "a unique approach in terms of its content and distribution model in engaging with The Economist's globally curious audience.”

Advertising from all luxury categories including fashion, watches and jewellery, motors and travel has increased year-on-year in 1843, highlighting the importance of The Economist's audience to luxury advertisers. The June/July issue is published today (May 10).

Advertising Magazine The Economist

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