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Axa Marketing

AXA restructures marketing and brand under Darrell Sansom following departure of both executives


By Jessica Goodfellow, Media Reporter

May 10, 2017 | 2 min read

AXA’s marketing director Cheryl Toner and brand and digital boss Simon Lloyd have departed the business, leading the insurance company to restructure both functions under one executive.

AXA restructures marketing and brand functions

AXA restructures marketing and brand functions

Toner, who served as group marketing and communications director for over seven years, quietly departed the insurance firm on 31 March after a total of 11 years with the business, to “pursue opportunities outside AXA”, the company said.

Darrell Sansom took up the role of group marketing director on 1 April, to lead the overall development and implementation of AXA’s marketing and brand strategies. In this role he reports directly to Amanda Blanc, group chief executive of AXA UK and Ireland.

Shortly after Simon Lloyd, who had been running the brand and digital side of the business for over two years, also departed the company “as a result of changes within the new structure”, AXA said in a statement.

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