Audible, the leading retailer, distributor and publisher of audiobooks and premium spoken word programmes, has appointed PrettyGreen as its retained consumer PR and Events consultancy.
PrettyGreen will oversee all of Audible’s consumer PR brand, alongside Midas PR, who will continue to look after the trade and literary press.
PrettyGreen’s activity kick started with the launch of Alien: River of Pain, a first of its kind experience, whereby Audible beamed the new audio drama into space at an exclusive first-listen event at the Royal Observatory in Greenwich’s planetarium, ahead of the audio drama’s release last week.
Emma Grace, joint managing director at PrettyGreen, commented on the collaboration: “We have an incredible opportunity to position Audible as a leading player in the entertainment category, building brand fame around its rich content. Audible have a fresh thinking and curious approach to comms and we are looking forward to working together."