M&C Saatchi Sport & Entertainment is expanding its US operations with the opening of a new Los Angeles office which will provide bi-coastal support for the agency’s growing roster of clients in the US.
The LA location will accompany M&C Saatchi Sport & Entertainment’s New York office and will be headed up by Corey Langworthy who will serve as managing director of the west coast operation. Corey joins the company from global PR agency Golin where was an executive director for three years.
He brings a wealth of consumer, entertainment and sports-related experience from his time leading programs on behalf of Procter & Gamble, Toyota, Shell Oil, Frito-Lay and Wells Fargo.
“As the media universe becomes more fractured and brands find it increasingly difficult to reach their key audiences, they’ll turn to the thing consumers won’t walk away from – the things they love,” said M&C Saatchi Sport & Entertainment global chief executive, Steve Martin.
He added: “We’re seeing enormous interest from companies looking to deepen their consumer relationships and express their shared passion and support for the sports and entertainment people care about most. Adding an office in the lifestyle capital of the world is a huge step for us and we can’t wait to help more brands creatively engage the public around their marketing investments.”
The Los Angeles office will provide industry insight and creative solutions across sports and entertainment sponsorship and activation, experiential, public relations, content creation and social media.
“Growing up in Los Angeles, you naturally associate sports and entertainment with the Southern California lifestyle,” said Langworthy. “Los Angeles is home to a fit, active population and more professional teams, action sports brands and entertainment powerhouses than any place on Earth. We can’t wait to showcase our award-winning creative and deliver amazing experiences to fans and clients alike.”
M&C Saatchi Sport & Entertainment LA joins a network of global offices that includes London, Berlin, Sydney and New York. Last year it opened a new sport-lifestyle division to diversify its offering and "reflect the increasingly varied passions of consumers and the ever-changing media landscape".