By John Glenday | Reporter

May 9, 2017 | 2 min read

Amazon is making the leap from digital to the real world with an expansion of its Prime Live Events, starting out with a Blondie gig in London.

Intended to act as a lure for concert-goers to sign up for its streaming services, the event follows a successful foray by Amazon into the sale of tickets for live events – utilizing such sweeteners as a gateway to its premium Amazon Prime service.

Subscribers will benefit from exclusive access to big name artists in smaller more personal venues in return for a monthly fee of £7.99 or a one-off payment of £79 per year – which includes access to the usual diet of online video and same day deliveries.

To kick things off Blondie has been lined up to play at the Round Chapel in Hackney on 23 May, marking the 40-year anniversary since the band first performed in the UK.

Lead singer Debbie Harry commented: “We are excited to be performing at the first Prime Live Event marking 40 years since our first gig in the UK. The Round Chapel is an intimately warm and beautiful room allowing our fans to get up close and personal.”

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Blondie’s performance will be followed by an appearance of Alison Moyet on 12 June at the same venue with Texas then lined up to play at the Porchester Hall on 16 June. They will be followed in quick succession by Katie Melua who is booked to play at Cadogan Hall on 25 and 26 July.

Each event will also be streamed exclusively on Prime Video.

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