Digital Transformation

GE takes viewers through its process in digital series

By Haley Velasco | Freelance journalist

May 8, 2017 | 3 min read

General Electric (GE) has launched a nine-part digital video series, “GE in The Wild,” to take people behind-the-scenes of GE’s processes.

GE takes viewers through its process in digital series

GE takes viewers through its process in digital series

Following “Tested” host Adam Savage and “Innovation Nation” correspondent Alie Ward, the duo learns what the brand does, what it produces the company's innovations. In the first episode, the duo goes to check out additive manufacturing, which is a type of 3D printing. With designers, engineers and more, this episode takes the viewer through the process from its digital design, to its setup, 3D print, clean and test. Adam and Alie follow the process of creating a gas turbine component that is used to power homes more efficiently.

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"We wanted to bring to life the work GE does – work people often don't see or even know about," said Kelly Donahue, Associate Director of Global Content & Programming, GE.

In a second episode, Adam and Alie took viewers to the GE Aviation facility in Peebles, Ohio. They learn about large engine production and how jets engines are created and tested.

“GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works,” according to the brand. “The mention of 'the wild' probably has you thinking of jungles, deserts and rolling plains, but GE's version of 'the wild' is more unexpected. It's the labs, the testing facilities, the airports and ship ports that keep our world running quickly, efficiently and seamlessly. We might not think of all the ways that GE's technologies touch our everyday lives, but this new series reminds us how it does.”

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