Accenture has acquired Australia’s most awarded independent creative agency, The Monkeys and design business, Maud, as it continues to create a “new breed of agency”.
The Monkeys is one of Australia’s most respected agencies, with a team of 130 staff and clients including Ikea, Telstra, Qantas and Meat and Livestock Australia.
The acquisition, for an undisclosed sum, will see The Monkeys and Maud become part of Accenture Interactive in a bid to drive brand strategy and creativity in Australia and New Zealand.
The Monkeys’ leadership team of chief executive Mark Green, chief creative officers Justin Drape and Scott Nowell, and Maud chief creative officer David Park, will continue in their current roles in addition to assuming leadership positions within Accenture Interactive.
Accenture said the acquisition bolsters Accenture Interactive’s customer experience services and demonstrates the company’s commitment to bringing “new thinking, talent and innovation to clients across Australia and New Zealand”.
Michael Buckley, head of Accenture Interactive Australia and New Zealand, said, “For over a decade, The Monkeys has created provocative ideas that have redefined the industry and delivered innovative customer experiences.
“This acquisition further differentiates Accenture Interactive as a new breed of agency providing CMOs with innovative thinking and a new set of connected capabilities to win in today’s experience-led economy.”
The Monkeys and sister agency Maud are the latest in a string of creative and digital agency acquisitions by Accenture as it builds an agency that is equipped for "the next wave of marketing".
Accenture already owns UK independent agency Karmarama, German digital agency SinnerSchrader, Belgium-based integrated communications agency, Kunstmaan, the Japanese full-service digital agency IMJ, independent Brazilian digital agency AD.Dialeto, creative tech studio Chaotic Moon, Swedish content creator Brightstep, design agency Fjord, and Melbourne based Reactive.
Mark Green, CEO, The Monkeys, called the deal a "great opportunity" which he said will "dramatically enhance our ability to connect brand strategy and creative all the way through to customer experience delivery.”
Brian Whipple, head of Accenture Interactive, said, “Customer experience is the new battleground and this acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery.
“Together, we’re bringing our unique model to the market: part creative agency, part business consultancy, and part technology powerhouse – all focused on creating the best customer experiences on the planet.”