Creative B2B Marketing Irn-Bru

The Leith Agency scoops Grand Prix and Agency of the Year at Roses Creative Awards

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By Gillian West | Social media manager

May 5, 2017 | 4 min read

The Leith Agency’s Irn Bru Xtra campaign ‘It makes no sense’ has scooped the Grand Prix prize at this year’s Roses Creative Awards.

Irn Bru Xtra's 'It makes no sense' has won the top prize at this year's Roses Creative Awards

Launched in October last year, the campaign was created to promote the first new permanent addition to the Irn Bru stable in 35 years, and first appeared as a large-scale wrap at Glasgow Central Station. At the time of the launch A.G Barr marketing director, Adrian Troy, commented: “The ‘no sense’ campaign reinforces Irn Bru’s confident personality, unique humour and bold taste.”

Irn Bru It Makes No Sense

In addition to winning the Grand Prix, the Edinburgh-based agency also took home Agency of the Year, winning no less than 10 awards at the black-tie event held at Manchester’s Midland Hotel last night (Thursday 4 May). Irn Bru also won Client of the Year thanks to its ongoing relationship with Leith.

Other wins for the brand on the night were in the Print category where it took Gold for Consumer Goods Product and in the Poster Category with Golds across all four Outdoor Awards.

Also celebrating numerous wins on the night were McCann Manchester and Specsavers Creative who won a handful of Gold, Silver and Bronze accolades between them

Content OD collected the Chairman’s Award, awarded by jury chair Trevor Beattie of BMB, for its ‘Animation for Pause’ work created for Pause, a charity that works with women who have experienced, or are at risk of, repeat removals of children from their care.

A full list of this year’s winners can be found here.

The Roses Creative Awards 2017 was proudly sponsored by Become, Dock 10, Tint and the Chesterfield Group.

B&W Studio: National Media Museum 'Lates'

National Museum

Design: Poster (Silver), Craft: Photography (Silver)

McCann Manchester: Aldi 'Lemon'

Aldi

Craft: Art Direction (Gold), Outdoor: 6, 4 or Smaller Sheet Poster (Silver)

Cheetham Bell: Soreen 'The Shining'

Soreen

Press: Press Advert (Silver)

Pupil Creative: Pupil Creative 'The Break Up Journal'

Pupil

Design: Publications (Gold)

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