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Carat Marketing

Media network Carat trials after work email ban in Wellness Month drive

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By John McCarthy, Opinion Editor

May 5, 2017 | 2 min read

Media network, Carat UK, has made a commitment to mental health by clamping down on out-of-work emails, part of its activity marking Wellness Month.

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Carat Wellness

The agency claims that the scheme will boast face-to-face interactions and socialisation and reduce the 'always on' mentality that can burn out members of staff.

Matthew Landeman, managing director of Carat UK, said that the company has been committed to wellness events for several years: "This year we wanted to focus on mental health, equipping people with a whole range of tools to develop their own mental health and resilience as well as investing the time and effort needed to make us a more mental health aware business through training, personal stories and discussion panels.

The 'respectful email' initiate will trial for four weeks at the agency, underlining the importance that communications are sent within working hours. Landeman said: "We are mobile and connected 24/7 so it is becoming more and more ‘normal’ to send communications to each other well outside of reasonable working hours and people often feel under pressure to respond to these communications.

"Overall this has a negative effect on productivity and wellbeing as it means we get less overall down time, less opportunity to manage the cadence of our lives, and less time for re-setting our levels of energy and focus so we are happier and better at what we do overall at home and in the workplace.”

He added that the end goal was to create a "open dialogue around the importance of mental health".

Emails can be sent between 8am and 7pm, and during the weekend only as an emergency measure.

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