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Business on the Move: Virgin Atlantic, Airbnb, Tough Mudder and more

Proximity London has won the Vrigin Atlantic as its customer engagement and strategic agency.

After a competitive three-way pitch, Proximity London has won Virgin Atlantic as its customer engagement and strategic agency in a deal informed by Creativebrief.

Airbnb has instigated a search for a new global creative agency as it embarks on a review of the businessTBWA\Chiat\Day already announced they will not participate.

Procter & Gamble is ending its longtime relationship with AudienceScience as it looks to partner with different ad tech firms around the globe. It is unclear whether or not AudienceScience will continue to work with P&G in some capacity.

72andSunny is setting its sights on Asia-Pacific expansion with the opening of two new offices in Singapore and Sydney.

Tough Mudder has inked its latest sponsorship agreement after announcing a new deal with Head & Shoulders, initiating a partnership which will see the two work together to create original content.

South African wine brand, Kumala, has appointed Space as its creative agency in the hope it will drive its plans for a year-lon on-pack promotion.

Geometry Global UK has been appointed as Fuel3D's strategic consultant to deliver market analysis, strategic director and support growth.

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