The Drum launches survey on AI’s impact on marketing
The Drum has launched a survey of its readers to explore how brands are investing in artificial intelligence (AI).
The Drum has launched a new survey on AI
The research survey, in partnership with Sysomos, will explore how AI is set to make a huge impact in the marketing industry and will form the basis of The Drum Market Insight Report - Artificial Intelligence Edition.
Brand investment in AI is starting to pick up. Forrester has predicted there will be a 300% increase in investment in AI in 2017. According to a study by researchers at Oxford University and Deloitte, the likelihood of a robot taking a marketer’s job is 33%.
But are marketers really worried about AI leapfrogging their careers?
The survey seeks to find out whether marketers feel their roles will be replaced by AI by the end of the decade. The Drum will also find out whether brands and agencies have a good understanding of AI capabilities in marketing and the impact AI will have on creativity.