R/GA expands US creative leadership with key promotions and new hires

Chloe Gottlieb and Taras Wayner

R/GA has bolstered its US creative leadership team with promotions and multiple hires and across offices and departments across the country.

Chloe Gottlieb and Taras Wayner have been promoted to joint chief creative officers, US and will continue to drive the creative vision across R/GA’s six US offices while partnering with senior clients to create what they hope is more industry-disrupting work. They will continue to report to vice chairman, global chief creative officer Nick Law, who leads the global creative direction for R/GA.

Replicating the duo’s successful ‘Stories and Systems’ creative leadership model, R/GA New York has made a suite of senior group executive creative director hires. Storyteller Genevieve Hoey has joined from Wieden + Kennedy to partner with experience lead Una Walsh leading creative for New York’s Nike work. Storyteller Megan Skelly joins from 360i to partner with Erin Lynch on Verizon; and award-winning creative duo Steve Wakelam and Nick Pringle have joined to lead creative for the agency’s Samsung US and Mercedes-Benz US work, in collaboration with Gaurabh Mathure, who leads the product and service work.

“Our clients are looking for ideas that are at the intersection of messages and experiences, ideas that our creative organizing principle of Stories and Systems has been delivering for the five years that Chloe and Taras have been leading our New York office. Now, as CCOs of the US, their world-class talent and leadership will influence even more work across the six offices in the country.”

Additionally, R/GA San Francisco has hired Adam Reeves as executive creative director to work in partnership with senior vice president, executive creative director Paulo Melchiori, who has led the office’s creative vision for the past three years. Adam joins from twofifteenmccann where he led creative for clients including Xbox, Hulu and Pandora. In previous roles at Goodby, Silverstein & Partners and BBDO, Adam created campaigns for clients including the NBA, Adobe, HBO, Mountain Dew, Guinness and AT&T.

“Our creative leadership teams are built to reflect what our clients need now and in the near future. The Stories and Systems model was created to deliver a very wide range of work from brand storytelling to product design and development. We already have the structure in our offices in Chicago, Portland, and LA so we are thrilled to implement this model San Francisco,” said Sean Lyons, president, US. “Paulo and Adam will be an unstoppable force, they each bring their unique perspectives and skills which I know will create smart and impactful work for our clients.”

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