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Storyful Media Rupert Murdoch

Murdoch turns the screw on Google with fake news database


By John Glenday, Reporter

May 4, 2017 | 3 min read

Rupert Murdoch's News Corp’s video creation division Storyful, has turned the screw on Google by creating a database designed to track fake news and hate speech websites, maintaining pressure on the search giant since advertisers began boycotting the service over unsavoury content.

Storyful, Moat

Murdoch turns the screw on Google with fake news database

Storyful in partnership with ad measurement specialist Moat, will twist the knife in deeper with Open Brand Safety – a collaborative effort to monitor, track and catalogue extremist web domains and video URLs.

The resulting list of websites will be distributed to agencies, brands, ad-tech companies and others over the coming weeks with a view to inform advertisers over which websites carry the greatest risk.

Curated in collaboration with students and professors at the CUNY School of Journalism as well as third party nonprofit and academic groups the reference.

CUNY journalism professor Jeff Jarvis said: “My hope is that we build a system around many signals of both vice and virtue so that ad agencies, ad networks, advertisers, and platforms can weigh them according to their own standards and goals.

“In other words, I don’t want blacklists or whitelists; I don’t want one company deciding truth for all. I want more data so that the companies that promote and support content — and by extension users — can make better decisions.”

Rupert Murdoch has wasted no time in seizing the moment (and Google’s ad budgets) by capitalising on its rivals woes by espousing the virtues of old media on guaranteeing quality.

Storyful Media Rupert Murdoch

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