Lord’s Taverners launches rugby 7s tournament to raise funds for disadvantaged youth

By Jessica Davis | Consultant Journalist

John Ayling & Associates

|

The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

May 4, 2017 | 2 min read

The Lord’s Taverners, the UK charity that provides young people from disadvantaged backgrounds and those with disabilities the chance to enjoy sport, is launching its first ever Rugby 7s tournament and family day, in partnership with London based media agency John Ayling and Associates.

The tournament is open to corporate teams and has seen several media and creative industries enter to be a part of the action-packed day. Famous faces from the world of rugby, including Olympic silver medalists Phil Burgess, Dan Norton and James Rodwell, and former England internationals Ugo Monye, John Taylor and Tom May, will attend the game; the final will be hosted by international referee Wayne Barnes.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

John Ayling, founder of the media agency, said of the partnership: “We were delighted to take over the 54 year heritage of the media rugby 7s at Richmond. In its heyday the event attracted 4000 guests and 40 teams and we hope our family day ideas and involvement with celebrity sportsmen will reutilise the event over the next few years.

“The Taverners’ pure objective is to give young disadvantaged people a sporting chance and our annual cricket fixture in the ad industry at Hurlingham has a proven track record delivering over 80 Taverners minibuses to disadvantaged schools over 35 years. We look forward to a great day with legendary British Lion John Taylor joining us only weeks before the New Zealand tour.”

The tournament will take place in Richmond Rugby club on Sunday 7 May and will raise funds to support the charity’s mission – to enhance the lives of disadvantaged and disabled young people through sport and recreation.

Content created with:

We work in collaboration with clients, media owners and agency partners to provide creative and rigorous media thinking and execution across all offline and online channels.

Find out more

Trending

Industry insights

View all
Add your own content +