Lord’s Taverners launches rugby 7s tournament to raise funds for disadvantaged youth
The Lord’s Taverners, the UK charity that provides young people from disadvantaged backgrounds and those with disabilities the chance to enjoy sport, is launching its first ever Rugby 7s tournament and family day, in partnership with London based media agency John Ayling and Associates.
The tournament is open to corporate teams and has seen several media and creative industries enter to be a part of the action-packed day. Famous faces from the world of rugby, including Olympic silver medalists Phil Burgess, Dan Norton and James Rodwell, and former England internationals Ugo Monye, John Taylor and Tom May, will attend the game; the final will be hosted by international referee Wayne Barnes.
John Ayling, founder of the media agency, said of the partnership: “We were delighted to take over the 54 year heritage of the media rugby 7s at Richmond. In its heyday the event attracted 4000 guests and 40 teams and we hope our family day ideas and involvement with celebrity sportsmen will reutilise the event over the next few years.
“The Taverners’ pure objective is to give young disadvantaged people a sporting chance and our annual cricket fixture in the ad industry at Hurlingham has a proven track record delivering over 80 Taverners minibuses to disadvantaged schools over 35 years. We look forward to a great day with legendary British Lion John Taylor joining us only weeks before the New Zealand tour.”
The tournament will take place in Richmond Rugby club on Sunday 7 May and will raise funds to support the charity’s mission – to enhance the lives of disadvantaged and disabled young people through sport and recreation.
Content created with:
John Ayling & Associates
The media agency that backs the underdog. We back advertisers who face adversity - from competitors with larger budgets and resources to macro socio-economic challenges.
Advertisers...