Patroulis will be based in Grey’s flagship office in New York City and will partner with Debby Reiner, who was promoted to CEO of Grey New York last year. In his new role, he will oversee all creative development, help set and implement the creative vision, spearhead the recruitment of top talent and guide new business creative efforts.
Before becoming BBH New York’s first-ever creative chairman in 2015, Patroulis served as the agency’s chief creative officer. Earlier in his career, Patroulis helped co-found TwoFifteenMcCann and T.A.G. in San Francisco, where he helped globally lead the Xbox Halo 3 ‘Believe’ campaign.
"John Patroulis is one of a kind. He's brought his unique creative talents to build giant global brands for giant global networks. He also co-founded two agencies on the cutting-edge of integrated storytelling and social-media driven content that have expanded the boundaries of advertising," said Michael Houston, global president of Grey, in a statement. "He is a charismatic leader who brings out the best in clients and colleagues alike and I can’t wait to start working together.”