Chicago's Grant Thornton LLC taps B2B shop Gyro as its agency of record

Grant Thornton, LLC

Global creative B2B agency Gyro has been pegged to spearhead the marketing strategy for Grant Thornton LLP, an independent tax, audit and advisory firm based in Chicago.

Gyro was chosen as the agency of record for the company and is set to develop and launch a new brand campaign, creative platform and multi-channel media plan. Services will focus on driving brand awareness, including content marketing, digital media and broadcast.

John Harmeling, chief marketing officer of Grant Thornton, said: “In an industry sometimes viewed as commoditized, we have placed big bets on culture, technology and people – and it has begun to pay off, with record growth, earnings, employee retention and reinvestments in the firm.

Bringing that to life was a core tenet and challenge of the firm’s new marketing strategy – one that has aimed to break the industry’s mold and create brand permission in a congested market.”

Grant Thornton, which has revenues in excess of $1.6bn and operates 59 offices, works with publicly and privately held companies, government agencies, financial institutions and civic and religious organizations.

Mike Hensley, president of Gyro Chicago, said: “Grant Thornton has the opportunity to redefine its category on its own terms. By dialing up what is humanly relevant about the business, the brand and its people, we know that there will be nothing but tremendous success on the horizon.”

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